With the acceleration of China’s aging process and the enormous potential of the silver hair economy, how can Guangdong compete for the new track of the silver hair industry? On May 16th, Guangdong released the “2024-2025 Action Plan for Promoting the Quality and Efficiency of Elderly Products through Industry Assisting the Elderly and Building Guangdong Strong” (hereinafter referred to as the “Plan”). The plan proposes that by the end of 2025, a group of “specialized, refined, and innovative” anti-aging product production enterprises will be formed in areas such as intelligent care robots, intelligent walking aids, visual aids, hearing aids, intelligent nursing beds, nutritional health products, clothing, shoes, hats, and educational toys, with a revenue of 600 billion yuan from designated elderly products.
Accelerating the Construction of Silver Hair Economic Industrial Park 2024 is Regarded as the “First Year” of China’s Silver Hair Economic Development
At the beginning of this year, the General Office of the State Council issued Document No. 1, focusing on the silver economy. The Opinion on Developing the Silver Economy and Enhancing the Welfare of the Elderly became the first specialized document in China to support the development of the silver economy. This year’s government work report proposes to “implement the national strategy of actively addressing population aging” and vigorously develop the silver economy. ”
The silver haired economy is fully entering the public eye and ushering in historic development opportunities.
As a major economic and manufacturing province, how can Guangdong lay out a new track in the silver hair industry, promote the accelerated development, quality and efficiency improvement of the elderly goods industry, better meet the multi-level, diversified, and personalized consumption needs of the elderly, and improve their quality of life and happiness index?
The plan proposes to promote the implementation of six major special actions, including the expansion and increment of billions of elderly products, the beauty and fashion special action, the physical fitness and aging special action, the elderly friendly home product special action, the intelligent care science and technology innovation and elderly assistance special action, and the intelligent elderly care service quality improvement and upgrading special action.
In terms of expanding and increasing the capacity of elderly care products, the “Plan” proposes to optimize the industrial layout, give full play to the leading and driving role of the core area of the Pearl River Delta, encourage the development of green food, daily necessities and auxiliary products, biopharmaceuticals, aging friendly furniture, home appliances, home textiles, hardware and building materials, intelligent care science and technology innovation and other elderly care product industries in accordance with local conditions in the eastern and western wings and the northern ecological development zone.
At the same time, we will support the construction of high-level elderly care product industrial parks, support relevant cities to seize opportunities, vigorously promote the agglomeration and development of upstream and downstream enterprises in the elderly care product industry chain, and accelerate the construction of national and provincial high-level elderly care product and silver hair economic industrial parks with distinctive characteristics and high clustering degree.
Developing the anti-aging industry and strengthening the research and development of skincare cosmetics for maintenance and skincare
Everyone has a love for beauty, and the elderly should also have exclusive fashionable beauty products.
The plan proposes to support the innovation and improvement of elderly daily necessities and auxiliary products. For example, supporting enterprises to increase innovation and research and development efforts in elderly daily necessities and auxiliary products such as clothing, shoes, and flowers for the elderly, as well as maintenance, skincare, and makeup. Strengthening the design of age friendly structures and the application of age friendly materials.
There are unique traditional cultures in various parts of Guangdong. The Plan encourages relevant cities to dig deeply into the essence of local traditional embroidery skills and Chinese traditional clothing culture, integrate them into the design of clothing, shoes and hats, bags, accessories and household products for the middle-aged and elderly, and cultivate consumers’ favorite high-quality regional brands compatible with modern trends and ethnic customs and unique “China-Chic” clothing accessories.
It is worth noting that the Plan also proposes to develop the anti-aging industry, encourage the strengthening of research and development of raw materials, formulas, and production processes for skincare cosmetics, deepen research on skin aging mechanisms, human aging models, and human hair health, and strengthen the research and application of genetic technology, regenerative medicine, laser radio frequency, and other technologies in the field of anti-aging.
Support the development of exclusive IP toys for the elderly
The so-called “eating in Guangdong” means that elderly people should also eat well in Guangdong. The plan proposes to guide the development of specialty foods suitable for elderly people’s chewing, swallowing, and nutrition.
Among them, support is provided to the beverage park in Sanshui and Heyuan High tech Zone of Foshan, the leisure food characteristic industrial park in Machong and Chao’an of Dongguan, the Yangxi seasoning park in Yangjiang, the Suixi aquatic processing park in Zhanjiang, and the Pengjiang food characteristic park in Jiangmen. Research and development of soft, high nutrient, healthy and health preserving foods suitable for the taste of the elderly, as well as auxiliary foods such as high nutrient liquid foods and assisting swallowing, as health foods such as iron, calcium, fiber foods, and special medical rehabilitation foods are also being carried out.
Old age brings joy, and even the elderly should have a happy and comfortable time. The Plan supports the development of leisure and entertainment, cultural, educational and sports products suitable for the elderly, supports the development of elderly puzzle toys, plucked musical instruments, elderly fitness and sports products, and increases the research and development supply of new types of toys such as intelligent interactive toys, electronic toys, and exclusive IP toys.
If you have a place to live, you need to develop more elderly friendly home products. The Plan encourages the development of intelligent daily household appliances and supports home appliance enterprises to deeply cultivate the needs of elderly people at home, developing aging friendly home appliances, furniture products, as well as new types of lighting, bathing devices, toilets, kitchen supplies, assistive devices, security monitoring, household robots, health and wellness robots and other aging friendly smart home products.
The construction of the standard system for elderly products should also keep up. The Plan proposes to formulate and issue the Guangdong Province Work Plan for Promoting the Standardization of Smart Home and Promoting Cross border Integration of Industries, prioritizing the revision of relevant standards for special groups such as the elderly in the fields of household appliances, furniture, and lighting appliances.
Support the pilot demonstration of smart health and elderly care applications
In recent years, with the rapid development of artificial intelligence and robotics technology, the intelligent care and smart elderly care industry has rapidly emerged.
The plan proposes to implement a special action on intelligent care, science and technology innovation, and elderly assistance. Encourage enterprises to adopt new technologies, processes, materials, and equipment, accelerate the research and innovation of intelligent elderly care equipment and products and technologies suitable for the elderly, increase policy and financial support for pilot platforms or carriers and projects with pilot functions in the field of elderly care products, and increase the promotion of mass application of scientific and technological achievements.
In terms of smart elderly care services, the Plan proposes to support the pilot demonstration of smart health elderly care applications, encourage cities to cultivate a number of demonstration enterprises and industrial parks in smart health and smart elderly care scenarios, as well as demonstration streets (townships) with obvious application effects and demonstration bases with strong industrial foundations and distinctive regional characteristics.
At the same time, we will promote the integrated development of elderly product production and services, support the planning and construction of large-scale health and wellness communities and bases, promote the integration of production, manufacturing, sales, health and wellness, medical care, culture, tourism, entertainment, education, home economics, finance, and insurance, and explore new paths and models for elderly service.
The plan also proposes to focus on building demonstration projects such as a technology research and development center, exhibition and experience center, trade distribution center, e-commerce and intelligent service center, and talent training and exchange center for the elderly products industry in the Guangdong Hong Kong Macao Greater Bay Area.
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Source: South+
Post time: Jul-13-2024