Non woven wallpaper is known as the “breathing wallpaper” in the industry, and in recent years, the styles and patterns have been constantly enriched.
Although non-woven wallpaper is considered to have excellent texture, Jiang Wei, who has worked as an interior designer, is not particularly optimistic about its market prospects. He said that the wallpaper that entered China actually started with non-woven fabric, because the cost of raw materials and production processes for this wallpaper is relatively high, and the usage gradually decreases, so it gradually evolved into a common paper wallpaper.
Lemon is preparing to purchase some fabric wallpaper for the new home. The decoration of Lemon Home has just come to an end, and they are running around for soft decoration. After a few days in the building materials market, they have decided to add some wallpaper to their home first. “This wallpaper feels more textured and looks more high-end. It is said that the formaldehyde content is very low, but the price is a bit high. Buy some and give it a try.” Lemon finally chose a gray patterned simple European style pure non-woven wallpaper, planning to use it on TV walls and study rooms. Wallpaper, as an imported product, has been introduced to China for a long time, and PVC wallpaper has always been the mainstay in the Chinese market. Now, more and more consumers are paying attention to non-woven wallpaper.
Environmentally friendly and breathable vs low price
The reporter saw in the market that almost all wallpaper sellers have non-woven wallpaper products for sale, but there are few shops specializing in non-woven wallpaper.
More and more customers are choosing non-woven wallpaper now, but in terms of total sales volume, PVC wallpaper still has an absolute advantage, “said a merchant. The sales share of non-woven wallpaper accounts for about 20-30% of the total wallpaper sales. Although non-woven wallpaper has a high selling price, if we specialize in non-woven wallpaper, it will definitely affect our sales revenue. “Customers who purchase non-woven wallpaper are less likely to use it for full coverage, and more likely to use it as a background wall in conjunction with overall coverage or partial coverage.
In the eyes of merchants, non-woven wallpaper and PVC wallpaper each have their own advantages. Non woven wallpaper has good visual effects, good hand feel, environmental protection and breathability. PVC wallpaper has a rubber surface, easy to maintain, low price, and high cost-effectiveness.
PVC wallpaper does have a slight advantage in price. PVC wallpaper on the market can generally be bought for around 50 yuan, while non-woven wallpaper has a significant price difference. Ordinary non-woven wallpaper in China can be bought for over 100 yuan per roll, while imported ones cost two to three hundred yuan, or even thousands. Non woven wallpaper comes in imported, natural handmade, hand-painted silk, as well as whole body non-woven fabric and base non-woven fabric, with different prices, just like the same brand of clothing also has mid to high and low grades, “said the owner of Siyaxuan Wallpaper. Overall, it is still much more expensive than PVC wallpaper.
Many wallpaper merchants on Taobao are also selling non-woven wallpapers, with an average price slightly lower than that of Building Materials City, especially for some flash sale activities. Many pure non-woven wallpapers with pastoral and simple European styles are only sold for around 150 yuan.
Jiang Wei, who used to work as an interior designer, said that the market share of non-woven wallpaper in China has always been low, not only due to economic reasons, but also because consumers currently have insufficient understanding of non-woven wallpaper. Setting aside the price factor, non-woven wallpaper is definitely superior to PVC wallpaper. Non woven wallpaper is the healthiest wallpaper, woven from extracted natural plant fibers. It has a very low formaldehyde content and does not contain any polyvinyl chloride, polyethylene, or chlorine elements. It is a natural and environmentally friendly product with the best breathability and warmth, and can be reused. “The designer said that at present, many consumers have insufficient understanding and attention to non-woven wallpaper, which is a” pollution-free and healthy wallpaper “.
Post time: Aug-11-2024